📌Define Your Target Audience with Precision

AnyCampus requires creators to define their curriculum’s target audience when publishing a curriculum. The platform allows up to five target audiences, making it easier for learners to determine if the content meets their needs—and for you to create more focused, engaging lessons.

Here’s how to list your target audience effectively to reach the right learners.

Be Clear and Specific

Avoid vague descriptions like “for everyone.” Instead, define the technical proficiency, professional background, or area of interest to ensure learners know if the content is relevant to them.

✅ “Small business owners learning digital marketing.”

❌ “Anyone interested in marketing.”

Define the Skill Level

Setting clear expectations helps learners choose content that aligns with their experience.

• Beginner – No prior knowledge required.

• Intermediate – Some background knowledge assumed.

• Advanced – In-depth exploration of complex topics.

✅ “Software engineers with 2+ years of experience looking to deepen their knowledge of blockchain security.”

❌ “Those who have some knowledge of blockchain and want to learn more.”

Identify a Specific Role or Profession

Mentioning relevant job titles or professions makes it easier for learners to assess whether the course applies to them.

✅ “Freelance graphic designers who want to expand their skill set with motion graphics.”

❌ “Creative professionals who want to learn animation.”

Highlight Real-World Applications

Clearly state how learners can apply the knowledge they gain. Will it help them develop a skill, earn a certification, or transition into a new career? Defining outcomes boosts engagement.

✅ “Project managers looking to streamline workflows using Agile methodologies.”

❌ “People who want to learn about Agile.”

Use Industry-Specific Terminology

Using precise keywords improves discoverability and ensures your content resonates with the right learners.

✅ “Finance professionals learning Python for data analysis and automation.”

❌ “People interested in Python and finance.”