Hook Learners with a Strong Description
The ‘About this curriculum’ section gives potential learners their first in-depth look at your curriculum. It helps them decide whether your content aligns with their goals—or if they should move on to something else.
A vague or poorly structured description can make learners hesitant, while a clear, engaging, and well-organized one builds confidence and increases enrollment. A well-written description sets expectations, highlights key benefits, and answers common questions upfront, making it easier for students to commit.
An Effective Curriculum Description Should Be…
✅ Simple and engaging – Avoid jargon and long-winded explanations; keep it easy to understand.
✅ Inspiring and encouraging – Show how your course will help learners grow, succeed, or unlock new opportunities.
✅ Personal – Write as if you're speaking directly to learners. Use a warm, approachable tone to make them feel welcome.
Information to Include
✅ Clear course objective – Explain what learners will achieve by the end of the course.
✅ Course level – Specify whether the course is for beginners, intermediate learners, or advanced students.
✅ Key topics covered – Provide a brief breakdown of major lessons or concepts.
✅ Unique value – What sets your curriculum apart from others on the same topic? Highlights why they should choose your course.
✅ Prerequisites & required knowledge – Let learners know if prior knowledge or experience is needed.
Example Curriculum Description
Curriculum Title:
Blockchain Fundamentals: A Beginner’s Guide to Decentralized Technology
Description:
Curious about blockchain but don’t know where to start? This beginner-friendly course breaks down key concepts like decentralization, smart contracts, and real-world applications in finance, supply chain, and beyond. With simple explanations and practical examples, you’ll quickly grasp how blockchain works and why it matters. By the end, you’ll understand its core principles, recognize industry use cases, and feel confident exploring blockchain further—whether for career growth, crypto knowledge, or general tech awareness.
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