📌Craft a Click-Worthy Title

A title is like the wrapping on a gift—while the content inside holds the real value, the title is what grabs attention and entices people to explore further. No matter how great your lecture is, it won’t matter if no one clicks on it.

Since AnyCampus limits titles to 65 words, you’ll need to craft something compelling within that space. The right words can create a strong first impression, spark curiosity, and drive engagement. Here’s how to make your title stand out.

Keep It Clear and Concise

Clarity is key. Your title should instantly convey what viewers can expect. Avoid vague or overly broad phrases—if your audience has to guess what your content is about, they’ll likely scroll past.

Title length matters, too. While AnyCampus allows up to 65 characters, overly long or wordy titles can feel tedious. Trim unnecessary words and avoid jargon unless your audience expects it. A simple, straightforward title is often the most effective.

✅ “Master Instagram Ads: Boost Engagement & Sales”

❌ “Understanding How Instagram Advertisements Work for Business Growth” (Too long and passive; lacks impact.)

Use Appropriate Keywords for Searchability

Most learners find curriculums by searching for terms like "blockchain basics" or "graphic design tutorial." Including relevant keywords in your title improves discoverability, making it easier for your content to appear in search results.

Think like a learner—what keywords would you type if you were searching for your course? Choose words that directly reflect your lecture’s core theme and align with common search habits. Check how successful competitors structure their titles to refine your own.

✅ “Python for Data Science: Learn Pandas & NumPy Step-by-Step”

❌ “Cool Data Stuff with Python” (Too vague; lacks relevant keywords.)

Use Compelling Language, Intriguing Questions, or Thought-Provoking Phrases

A strong title does more than describe—it engages. Using powerful words, asking intriguing questions, or making thought-provoking statements can spark curiosity and encourage clicks. A title that invites exploration can be the difference between someone scrolling past or stopping to learn more.

✅ “How Will Blockchain Shape the Future of Finance?”

❌ “Blockchain Trends in Finance” (Flat and unengaging; lacks a compelling hook.)

Be Accurate

Creativity is valuable, but accuracy should always come first. Your title should genuinely reflect your content. Misleading or exaggerated titles may boost clicks in the short term but can lead to disappointment and loss of trust. Avoid clickbait—engagement is only valuable if it leads to meaningful interaction.

✅ “The 80/20 Rule in Business: How to Work Smarter, Not Harder”

❌ “Get Rich Instantly with This Secret Business Trick!” (Misleading and unrealistic; sets false expectations.)

Keep Your Audience in Mind

Consider your target audience’s knowledge level—are they beginners, intermediates, or experts? A title that resonates with students may not appeal to professionals, and vice versa. Aligning your title with your audience’s familiarity with the subject sets the right expectations and attracts the most relevant learners.

✅ “JavaScript Basics: Learn to Code Your First Website”

❌ “Advanced JavaScript Frameworks and Asynchronous Concepts” (Too advanced for beginners)

Highlight What Learners Can Gain

Titles that emphasize a clear takeaway or actionable insight tend to be more compelling. People are drawn to content that promises value—whether it’s learning a skill, gaining knowledge, or solving a problem. Framing your title around the outcome makes it more appealing and encourages engagement.

✅ “Personal Finance 101: How to Save, Invest, and Grow Your Money”

❌ “Money Matters” (Too vague—doesn’t specify what learners will gain.)

Use Numbers to Create Structure

If applicable, incorporating numbers in your title makes it more structured and appealing. Numbers signal a clear scope, helping potential learners gauge the depth and focus of the content at a glance.

✅ “5 Ways the Metaverse Will Reshape the Future of Work”

❌ “Metaverse and Work” (Too broad and unstructured.)